我们开车支柱
市场营销 & 通信
End-user understanding; brand positioning; communication strategy and execution
营销支柱
我们讲故事
We’ll share the Charlotte region’s story with the world and use data, insights and precision placement to meet decision makers where they are.
营销支柱
我们要做什么
激活 unique identity for the Charlotte region’s “invest” brand that can be utilized for national and global 市场营销
利用 Alliance-owned and partner-shared digital channels to drive awareness and engagement
构建 influencer strategy by connecting with existing resources in the community and among Alliance investors
利用 on national 事件 and professional conferences hosted in the Charlotte region to drive awareness
社交 the regional “invest” and Alliance brands with in-market audiences to communicate and deepen our purpose and value proposition
营销支柱
我们测量
- 25% increase in website traffic by end of Q2-2020, with at least 10% coming from organic traffic
- Monthly Social Media Reach (across all platforms)
- Increase followers by 7% over 2019
- Reach at least 150,000 impressions
- Receive 7,250 engagements
- Generate 20M paid media impressions in 2020 with targeted audiences using both print and digital platforms
- Create and execute at least one event for both the RNC and the PGA that gives the Charlotte Regional Business Alliance® the opportunity to tell the regional story to event participants
- Develop sales tools by Q1-2020 that will assist our Business Development team in retaining current investors and recruiting new based on our mission, 价值和目的.
